19.8 You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy.

You are not certain if the owner thoroughly understands the international expansion process and the challenges involved. Prior to meeting with the owner next week, create a presentation listing the factors she will need to consider prior to her company going global. (AACSB:

Communication; Use of IT; Reflective thinking)