19.9 Research the Great Firewall of China. How will such government control affect social media marketing in

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19.9 Research the Great Firewall of China. How will such government control affect social media marketing in China?

Report on a Western online company now operating in China. How is it able to work within and around Chinese regulations? (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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