2. A pediatric patient has tragically died at a medical center due to an administrative mistake. As...
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2. A pediatric patient has tragically died at a medical center due to an administrative mistake. As the director of public relations for the medical center, what recommendations do you have for how the hospital should handle this crisis?
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Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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