2. Clinipace, a small clinical software company, wants to choose a major pharmaceutical company to sell its

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2. Clinipace, a small clinical software company, wants to choose a major pharmaceutical company to sell its software. What criteria might Clinipace use to choose a Fortune 500 company to initially approach?

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Strategic Marketing For Health Care Organizations

ISBN: 9781118355831

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 10, 2024 04:02 AM

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2. Clinipace, a small clinical software company, wants to choose a major pharmaceutical company to sell its

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Strategic Marketing For Health Care Organizations

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