20.11 In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan

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20.11 In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan for marketing infant formula across the globe. Present your plan. (AACSB: Communication; Use of IT; Ethical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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