20.11 In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan
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20.11 In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan for marketing infant formula across the globe. Present your plan. (AACSB: Communication; Use of IT; Ethical reasoning)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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