20.17 If Innocent Drinks could not prevent a similar nomination in the future, how could it limit...

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20.17 If Innocent Drinks could not prevent a similar nomination in the future, how could it limit the negative effects of such a nomination?

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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20.17 If Innocent Drinks could not prevent a similar nomination in the future, how could it limit the negative effects of such a nomination?
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20.17 If Innocent Drinks could not prevent a similar nomination in the future, how could it limit...

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Strategic Marketing Management

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