20.17 What aspects of Innocent Drinks communication in this case do you consider to be ethical (if...

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20.17 What aspects of Innocent Drinks’ communication in this case do you consider to be ethical (if any), and what aspects less ethical (if any)? These aspects could relate to:

• The initial labelling of the product.

• The response to the nomination.

• The broader communication by the brand (e.g., its CSR activities).

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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20.17 What aspects of Innocent Drinks communication in this case do you consider to be ethical (if...

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Strategic Marketing Management

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