20.17 What aspects of FoodWatchs communication in this case do you consider to be ethical (if any),...

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20.17 What aspects of FoodWatch’s communication in this case do you consider to be ethical (if any), and what aspects less ethical (if any)? These aspects could relate to:

• The initial nomination.

• The update to the nomination.

• The announcement of the results.

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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