20.17 What aspects of FoodWatchs communication in this case do you consider to be ethical (if any),...
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20.17 What aspects of FoodWatch’s communication in this case do you consider to be ethical (if any), and what aspects less ethical (if any)? These aspects could relate to:
• The initial nomination.
• The update to the nomination.
• The announcement of the results.
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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