20.5 Describe the sustainability principles marketers can use to operate in a responsible and ethical manner. (AACSB:
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20.5 Describe the sustainability principles marketers can use to operate in a responsible and ethical manner. (AACSB:
Communication)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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