20.6 Figure20.4 outlines a societal classification of products. Identify two products for each of the four categories

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20.6 Figure20.4 outlines a societal classification of products.

Identify two products for each of the four categories and explain why they are deficient, pleasing, salutary or desirable products. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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20.6 Figure20.4 outlines a societal classification of products. Identify two products for each of the four categories

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Strategic Marketing Management

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