20.7 Suppose that you are leading PepsiCos environmental sustainability efforts. How would you gauge the effectiveness of

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20.7 Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the effectiveness of these programmes? How would you communicate your efforts to loyal consumers of your brand? (AACSB: Communication; Use of IT; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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