2.4 Discuss the elements of the integrated marketing mix. Explain how marketers use these tools to position

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2.4 Discuss the elements of the integrated marketing mix.

Explain how marketers use these tools to position products and services. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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2.4 Discuss the elements of the integrated marketing mix. Explain how marketers use these tools to position products and services. (AACSB: Communication; Reflective thinking)
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2.4 Discuss the elements of the integrated marketing mix. Explain how marketers use these tools to position

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Strategic Marketing Management

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