3. Which element of the marketing mix (promotion, price, place, or product) do you think is most...

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3. Which element of the marketing mix (promotion, price, place, or product) do you think is most valuable in promoting state lotteries? Which element do you think presents the greatest potential ethical risk when marketing state lotteries?

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Loose Leaf Marketing

ISBN: 978-1266340734

4th Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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