3.4 Discuss the impact of the changing age structure of the population on consumer spending and buying
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3.4 Discuss the impact of the changing age structure of the population on consumer spending and buying behaviour. Why is this trend important to marketers?
(AACSB: Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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