3.6 In 1965, more than 40 per cent of American adults were smokers. That percentage has now fallen to less Mini-cases than 18 per cent. Tobacco companies have dealt with this threat by developing new markets overseas and also developing alternative nicotine products such as electronic cigarettes (e-cigarettes). Research this product and the regulatory environment regarding this product, then write a report advising tobacco companies on the opportunities and threats posed by this technology. (AACSB: Communication; Reflective thinking)