3.8 Visit www.causemarketingforum.com to learn about companies that have won Halo Awards for outstanding cause-related marketing programmes.

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3.8 Visit www.causemarketingforum.com to learn about companies that have won Halo Awards for outstanding cause-related marketing programmes. Present an award-winning case study to your class. (AACSB:

Communication; Use of IT)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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