3.8 Visit www.causemarketingforum.com to learn about companies that have won Halo Awards for outstanding cause-related marketing programmes.
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3.8 Visit www.causemarketingforum.com to learn about companies that have won Halo Awards for outstanding cause-related marketing programmes. Present an award-winning case study to your class. (AACSB:
Communication; Use of IT)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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