4. You are the head of marketing research at a major retailer. You have been asked to...

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4. You are the head of marketing research at a major retailer. You have been asked to conduct research about your competitors’ products, including prices and features. What are some of the ways you could access that type of information?

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Loose Leaf Marketing

ISBN: 978-1266340734

4th Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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