4. You are working in the marketing department of a health plan that seeks to increase penetration...
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4. You are working in the marketing department of a health plan that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be better to market a new line under a new brand name or use the existing brand name under a line extension strategy. List the advantages and disadvantages of each strategy and present your recommendation.
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Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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