3. Brands can clearly indicate to their target markets that they are in a particular category. Explain
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3. Brands can clearly indicate to their target markets that they are in a particular category. Explain three ways in which they accomplish this goal and provide examples for a business-to-consumer (B2C) health care product or service and a business-to-business (B2B) health care product or service.
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Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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