4.12 Debate whether it is ethical for marketers to use metadata to link individual consumers with specific

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4.12 Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit card transactions. (AACSB: Communication; Ethical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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4.12 Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit card transactions. (AACSB: Communication; Ethical reasoning)
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4.12 Debate whether it is ethical for marketers to use metadata to link individual consumers with specific

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Strategic Marketing Management

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