4.15 What is Nielsens expertise? Most people know Nielsen as the TV ratings company. In reality, however,
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4.15 What is Nielsen’s expertise?
Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multi-platform market research company that has been evolving constantly since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be – watching TV, online, in their homes or in stores.
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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