5.7 Discuss the steps of the consumer buying process for a new product. Next, identify a new...
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5.7 Discuss the steps of the consumer buying process for a new product. Next, identify a new product that you have recently adopted into your daily lifestyle. What is the new product that was adopted? As a consumer, did you use the adoption stages as outlined in the chapter?
Why or why not? (AACSB: Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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