5.7 Discuss the steps of the consumer buying process for a new product. Next, identify a new...

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5.7 Discuss the steps of the consumer buying process for a new product. Next, identify a new product that you have recently adopted into your daily lifestyle. What is the new product that was adopted? As a consumer, did you use the adoption stages as outlined in the chapter?

Why or why not? (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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