5.6 Researchers study the role of personality on consumer purchase behaviour. There are lots of surveys you
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5.6 Researchers study the role of personality on consumer purchase behaviour. There are lots of surveys you can take to gauge your personality and your consumer personality in particular. (See for example https://www.
themuse.com/advice/14-free-personality-tests-thatllhelp-
you-figure-yourself-out). What do these surveys tellÂ’you about your general and consumer personality?
Do you agree with the findings? Why or why not?
(AACSB: Communication; Use of IT; Diversity; Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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