5.5 Name and describe the stages in the adoption process. How might a student go through the...

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5.5 Name and describe the stages in the adoption process.

How might a student go through the adoption process when choosing a college or university? (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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