5.4 Briefly describe the four psychological factors influencing consumer buyer behaviour. Explain their importance to marketers. (AACSB:
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5.4 Briefly describe the four psychological factors influencing consumer buyer behaviour. Explain their importance to marketers. (AACSB: Communication; Reflective thinking)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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