5.3 What is subculture? Describe at least two subcultures to which you belong and identify any reference

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5.3 What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behaviour. (AACSB:

Communication; Diversity; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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