5.2 What is a total market strategy, and why do marketers use this approach? Provide a recent...
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5.2 What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.
(AACSB: Communication; Diversity, Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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