6. Based on your understanding of reach and frequency, would you recommend a company advertise during the

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6. Based on your understanding of reach and frequency, would you recommend a company advertise during the Super Bowl? Why or why not? Would your answer vary depending on the type of business running the ad?

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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