6.4 List the participants in the business buying process. What factors influence the buying decision? (AACSB: Communication;

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6.4 List the participants in the business buying process.

What factors influence the buying decision? (AACSB:

Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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6.4 List the participants in the business buying process. What factors influence the buying decision? (AACSB: Communication;

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Strategic Marketing Management

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