6.7 Interview a businessperson to learn how purchases are made in his or her organisation. Ask this person to describe a straight rebuy, a modified rebuy and a new-task buying situation that took place recently or of which he or she is aware (define them if necessary).

Did the buying process differ based on the type of product or purchase situation? Ask the businessperson to explain the role he or she played in a recent purchase and to discuss the factors that influenced the decision.

Write a brief report of your interview by applying the concepts you learned in this chapter regarding business buyer behaviour. (AACSB: Communication; Reflective thinking)