6.8 The US government is the worlds largest purchaser of goods and services, spending more than 460...

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6.8 The US government is the world’s largest purchaser of goods and services, spending more than €460 billion per year. By law, 23 per cent of all government buying must be targeted to small firms. In a small group, visit the Small Business Administration’s Government Contracting Classroom at www.sba.gov/content/

government-contracting-classroom to learn how small businesses can take advantage of government contracting opportunities. Complete one of the self-paced online courses and develop a brochure explaining the process to small business owners. (AACSB: Communication;

Reflective Thinking; Use of IT)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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