7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of...

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7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of local marketing?

Why or why not? (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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Do you use Groupon? Is it effective in helping local businesses to meet the challenges of local marketing? Why or why not?
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7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of local marketing? Why or why not? (AACSB: Communication; Reflective thinking)
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7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of...

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Strategic Marketing Management

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