7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of...
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7.11 Do you use Groupon? Is it effective in helping local businesses to meet the challenges of local marketing?
Why or why not? (AACSB: Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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