7.12 Do you think it is wrong for Mattel and other doll manufacturers to market dolls with...

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7.12 Do you think it is wrong for Mattel and other doll manufacturers to market dolls with unrealistic body proportions to young girls? Explain why you think that way.

Discuss other examples of marketers targeting females with unrealistic body concepts. (AACSB: Communication;

Ethical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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Strategic Marketing Management

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