7.12 Do you think it is wrong for Mattel and other doll manufacturers to market dolls with...
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7.12 Do you think it is wrong for Mattel and other doll manufacturers to market dolls with unrealistic body proportions to young girls? Explain why you think that way.
Discuss other examples of marketers targeting females with unrealistic body concepts. (AACSB: Communication;
Ethical reasoning)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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