7.7 Identify a product you use every day. Assume you are the marketer of the product and...
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7.7 Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage.
(AACSB: Communication; Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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