7.8 Manfluencers is a term that describes a new marketing trend. To what does this term refer?...

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7.8 Manfluencers is a term that describes a new marketing trend. To what does this term refer? Describe two examples of how marketers have responded to the manfluencers trend. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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7.8 Manfluencers is a term that describes a new marketing trend. To what does this term refer?...

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Strategic Marketing Management

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