8.13 Discuss examples of the three product levels for Tonic digital health services.

‘There is great opportunity in the digital health space. In a country where almost everyone carries one, a mobile phone can be a powerful weapon to help solve problems and make an impact on millions’: Sajidur Rahman, CEO of Telenor Health comments on the positive outlook for Tonic in Bangladesh. Tonic is one of Asia’s first mobile-based health and wellness services brands, providing a range of digital services from information to a healthcare helpline and medically related financial benefits.
Telenor Health launched its flagship brand, Tonic, in 2016 through Telenor’s Group’s mobile operator Grameenphone (GP), which is the market leader in Bangladesh.