8.13 How would you describe Tonic’s brand positioning strategy? Provide examples of how Tonic is differentiating its services from those of competitors.

‘There is great opportunity in the digital health space. In a country where almost everyone carries one, a mobile phone can be a powerful weapon to help solve problems and make an impact on millions’: Sajidur Rahman, CEO of Telenor Health comments on the positive outlook for Tonic in Bangladesh. Tonic is one of Asia’s first mobile-based health and wellness services brands, providing a range of digital services from information to a healthcare helpline and medically related financial benefits.
Telenor Health launched its flagship brand, Tonic, in 2016 through Telenor’s Group’s mobile operator Grameenphone (GP), which is the market leader in Bangladesh.