8.5 Explain the four choices companies have when developing brands. Provide an example of each. (AACSB: Communication;
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8.5 Explain the four choices companies have when developing brands. Provide an example of each. (AACSB: Communication;
Reflective thinking)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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