8.4 Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands?

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8.4 Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands? (AACSB:

Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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8.4 Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands?

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Strategic Marketing Management

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