9.4 How can companies adopt a holistic approach to managing new product development? (AACSB: Communication)

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9.4 How can companies adopt a holistic approach to managing new product development? (AACSB:

Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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9.4 How can companies adopt a holistic approach to managing new product development? (AACSB: Communication)
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9.4 How can companies adopt a holistic approach to managing new product development? (AACSB: Communication)

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Strategic Marketing Management

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