9.6 Companies large and small, across all industries, are crowdsourcing product innovation ideas. Research three crowdsourcing campaigns

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9.6 Companies large and small, across all industries, are crowdsourcing product innovation ideas. Research three crowdsourcing campaigns that companies have used within the past two years. Were they successful?

Explain. (AACSB: Communication; Use of IT; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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9.6 Companies large and small, across all industries, are crowdsourcing product innovation ideas. Research three crowdsourcing campaigns

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Strategic Marketing Management

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