9.7 In small groups, research driverless cars. In what stage of the new product development process are
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9.7 In small groups, research driverless cars. In what stage of the new product development process are driverless cars? What challenges are companies such as Google, Apple, Amazon and Ford facing in getting this product to the launch stage? (AACSB: Communication; Use of IT;
Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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