LO 2-4 Explain three tools and techniques for the situation analysis: market summary, SWOT analysis, and competition
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LO 2-4 Explain three tools and techniques for the situation analysis: market summary, SWOT analysis, and competition analysis.
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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