LO 2-4 Explain three tools and techniques for the situation analysis: market summary, SWOT analysis, and competition

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LO 2-4 Explain three tools and techniques for the situation analysis: market summary, SWOT analysis, and competition analysis.

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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