What level of database integration is required? Can the customer be dealt with as a recognizable individual

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● What level of database integration is required? Can the customer be dealt with as a recognizable individual with unique preferences regardless of how the customer comes into contact, e.g. web, WAP, iDTV, telephone call centre, etc.?

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EMarketing EXcellence: The Heart Of EBusiness

ISBN: 178101

2nd Edition

Authors: PR Smith, Dave Chaffey

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Question Posted: Oct 23, 2024 05:01 AM

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What level of database integration is required? Can the customer be dealt with as a recognizable individual

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EMarketing EXcellence: The Heart Of EBusiness

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