2 Is there anything that Western companies might learn from base of the pyramid strategies in emerging

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2 Is there anything that Western companies might learn from base of the pyramid strategies in emerging markets that might be valuable in their home markets?

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Fundamentals Of Strategy

ISBN: 9781292017211

3rd Edition

Authors: Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin

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