2 What does it take for strategic alliances, such as that between Love Da Pop and Corn...

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2 What does it take for strategic alliances, such as that between Love Da Pop and Corn Poppers, to work eff ectively and be sustained over a long period?

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Fundamentals Of Strategy

ISBN: 9781292017211

3rd Edition

Authors: Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin

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