8.7 The company wants to produce a new service for a high-end consumer market. It is known...
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8.7 The company wants to produce a new service for a high-end consumer market. It is known that customers in this market are difficult to identify and are geographically dispersed. How should the company plan for service distribution and promotion?
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Service Systems Management And Engineering Creating Strategic Differentiation And Operational Excellence
ISBN: 9780470423325
1st Edition
Authors: Ching M. Chang
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