8.8 The company wishes to sell its current service in a new market segment. At the same...
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8.8 The company wishes to sell its current service in a new market segment. At the same time, it wants to launch a new service in the existing market segment. How should the company handle the service promotion?
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Related Book For
Service Systems Management And Engineering Creating Strategic Differentiation And Operational Excellence
ISBN: 9780470423325
1st Edition
Authors: Ching M. Chang
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