9-21. Are you surprised that Costco sells cars? How does offering diverse products help the company attract

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9-21. Are you surprised that Costco sells cars? How does offering diverse products help the company attract new members?

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Management

ISBN: 9781292215839

14th Edition, Global Edition

Authors: Robbins, Stephen P, Coulter, Mary K(Contributor)

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Question Posted: Nov 02, 2024 10:00 AM

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Case Study 2 : A Simple Stategy at Costco Costco launched the warehouse shopping model when it opened its first location in 1976, requiring customers to purchase an annual membership in order to shop...
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9-21. Are you surprised that Costco sells cars? How does offering diverse products help the company attract new members?
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9-21. Are you surprised that Costco sells cars? How does offering diverse products help the company attract

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Management

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