9-7. Creating a competitive advantage over rivals is advantageous, but its only a matter of time before

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9-7. Creating a competitive advantage over rivals is advantageous, but it’s only a matter of time before they catch up, or changes in the industry nullifies the advantage. How does an organization sustain its competitive advantage?

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Management

ISBN: 9781292215839

14th Edition, Global Edition

Authors: Robbins, Stephen P, Coulter, Mary K(Contributor)

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